Need a Pothole Filled in Your City? Call KFC - Advertising Age - News

Don't be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky stencil likely to fade away in the next downpour.

While KFC seems more suited to pot pies than potholes, the company is likely to build a reservoir of goodwill among the general population.
While KFC seems more suited to pot pies than potholes, the company is likely to build a reservoir of goodwill among the general population.

"This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," said Javier Benito, exec VP-marketing and food innovation at KFC. Louisville Mayor Jerry Abramson noted in a statement that budgets are tight for cities across the country, and finding funding for road repairs is a dirty job. "It's great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program."

Embed Code for A Witch-Hunt in New Guinea: Anthropology on Trial | Scribd


Articles A Witch Hunt in New Guinea: Anthropology on Trial MICHAEL WESCH Department Of Anthropology Sociology, Anthropology, And Social Work 208 Waters Hall Kansas State University Manhattan, KS 66506 SUMMARY Traditionally, the ethical stance on witchcraft beliefs and practices by ethnographers has been to promote tolerance for such beliefs by showing how they function within a relatively static and closed social system. However, as we reframe our analyses in terms of dynamic and open social fields with multiple cultural logics and social processes that sometimes contradict one another, this approach is no longer viable. Our paradigmatic shifts lead to new ethical dilemmas. In this article I will recount the ethical dilemmas arising from my own engagement with witchcraft beliefs in New Guinea where local government officials initiated a plan to eradicate witchcraft through a series of sometimes brutal trials. Ultimately, I trace the roots of these ethical dilemmas to the ways holism, cultural relativism, and participant-observation have been reshaped to serve new theoretical interests but have not yet been reformulated into a consistent ethical stance for fieldwork practice. [Keywords: ethics, fieldwork, witchcraft, sorcery, relativism] Recently, it has become increasingly common for anthropologists to note that witchcraft, often thought of as something “traditional,” has not faded with the effects of modernization throughout the world. Contrary to some expectations, witchcraft has become an active conceptual field for locals to interpret and act in emerging fields of modernity (e.g., Comaroff and Comaroff 1993; Moore and Sanders 2001). While ethnographers the world over seek to understand how different local modernities are forming, locals themselves are using the paradigm of witchcraft to explain their own experiences of modernity, such as why they are poor, subservient, corrupt, dying of AIDS, or losing World Cup soccer matches. Witchcraft imageries are employed to explain why a development project did not work or why it did work for the neighboring town or district but not one’s own. They commonly provide a framework to understand new inequalities of wealth and political power (e.g., Geschiere 1997; Niehaus 2001). Unfortunately, witchcraft imageries are matched in pervasiveness by the persecution of accused witches. The World Health Organization (2002) recently estimated that 500 elderly women accused of witchcraft are killed each year in Tanzania alone. News reports from parts of India, Indonesia, Papua New Guinea, and other areas in Africa tell of similar scenarios. By way of comparison, Anthropology and Humanism, Vol. 32, Issue 1, pp 4–17, ISSN 0892-8339, online ISSN 1548-1379. © 2007 by the American Anthropological Association. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press’s Rights and Permissions website, http://www.ucpressjournals.com/reprintInfo.asp. DOI: 10.1525/ahu.2007.32.1.4.

15 Microscopic Images from Inside the Human Body [photography]

Get up close and personal with your innards with these 15 amazing 3D-body shots. Almost all of the following images were captured using a scanning electron microscope (SEM), a type of electron microscope that uses a beam of high-energy electrons to scan surfaces of images. The electron beam of the SEM interacts with atoms near or at the surface of the sample to be viewed, resulting in a very high-resolution, 3D-image. Magnification levels range from x 25 (about the same as a hand lens) to about x 250,000. Incredible details of 1 to 5 nm in size can be detected.

Max Knoll was the first person to create an SEM image of silicone steel in 1935; over the next 30 years, a number of scientists worked to further develop the instrument, and in 1965 the first SEM was delivered to DuPont by the Cambridge Instrument Company as the “Stereoscan.”

Here you’ll experience the power of SEM in a journey of self-discovery that starts in your head, travels down through the chest and ends in the bowels of the abdomen. Along the way, you’ll see what’s normal, what happens when cells are twisted by cancer and what it looks like when an egg meets sperm for the first time. You’ll never see yourself the same way again.

1. Red blood cells
Tons of blood cells
Image: Annie Cavanagh, Wellcome Images

They look like little cinnamon candies here, but they’re actually the most common type of blood cell in the human body - red blood cells (RBCs). These biconcave-shaped cells have the tall task of carrying oxygen to our entire body; in women there are about 4 to 5 million RBCs per microliter (cubic millimeter) of blood and about 5 to 6 million in men. People who live at higher altitudes have even more RBCs because of the low oxygen levels in their environment.

2. Split end of human hair
Split end of human hair
Image: Liz Hirst, Wellcome Images

Regular trimmings to your hair and good conditioner should help to prevent this unsightly picture of a split end of a human hair.

3. Purkinje neurons
Purkinje neurons
Image: Annie Cavanagh, Wellcome Images

Of the 100 billion neurons in your brain, Purkinje neurons are some of the largest. Among other things, these cells are the masters of motor coordination in the cerebellar cortex. Toxic exposure such as alcohol and lithium, autoimmune diseases, genetic mutations including autism and neurodegenerative diseases can negatively affect human Purkinje cells.

4. Hair cell in the ear
Hair cell in ear
Image: Wellcome Photo Library, Wellcome Images

Here’s what it looks like to see a close-up of human hair cell stereocilia inside the ear. These detect mechanical movement in response to sound vibrations.

5. Blood vessels emerging from the optic nerve
Blood vessels emerging from the optic nerve
Image: Freya Mowat, Wellcome Images

In this image, stained retinal blood vessels are shown to emerge from the black-coloured optic disc. The optic disc is a blind spot because no light receptor cells are present in this area of the retina where the optic nerve and retinal blood vessels

leave the back of the eye.

6. Tongue with taste bud
Tongue with taste bud
Image: David Gregory & Debbie Marshall, Wellcome Images

This colour-enhanced image depicts a taste bud on the tongue. The human tongue has about 10,000 taste buds that are involved with detecting salty, sour, bitter, sweet and savoury taste perceptions.

7. Tooth plaque
Tooth plaque
Image: David Gregory & Debbie Marshall, Wellcome Images

Brush your teeth often because this is what the surface of a tooth with a form of “corn-on-the-cob” plaque looks like.

8. Blood clot
Blood clot
Image: David Gregory & Debbie Marshall, Wellcome Images

Remember that picture of the nice, uniform shapes of red blood cells you just looked at? Well, here’s what it looks like when those same cells get caught up in the sticky web of a blood clot. The cell in the middle is a white blood cell.

9. Alveoli in the lung
Scanning Electron micrograph of alveoli in the lung
Image: David Gregory & Debbie Marshall, Wellcome Images

This is what a colour-enhanced image of the inner surface of your lung looks like. The hollow cavities are alveoli; this is where gas exchange occurs with the blood.

10. Lung cancer cells
Lung cancer cells
Image: Anne Weston, Wellcome Images

This image of warped lung cancer cells is in stark contrast to the healthy lung in the previous picture.

11. Villi of small intestine
Villi of small instestine
Image: Professor Alan Boyde, Wellcome Images

Villi in the small intestine increase the surface area of the gut, which helps in the absorption of food. Look closely and you’ll see some food stuck in one of the crevices.

12. Human egg with coronal cells
Human egg with coronal cells
Image: Yorgos Nikas, Wellcome Images

This image is of a purple, colour-enhanced human egg sitting on a pin. The egg is coated with the zona pellicuda, a glycoprotein that protects the egg but also helps to trap and bind sperm. Two coronal cells are attached to the zona pellicuda.

13. Sperm on the surface of a human egg
Sperm on surface of human egg
Image: Yorgos Nikas, Wellcome Images

Here’s a close-up of a number of sperm trying to fertilise an egg.

14. Human embryo and sperm
Human embryo and sperm
Image: Dr. David Becker, Wellcome Images

It looks like the world at war, but it’s actually five days after the fertilisation of an egg, with some remaining sperm cells still sticking around. This fluorescent image was captured using a confocal microscope. The embryo and sperm cell nuclei are stained purple while sperm tails are green. The blue areas are gap junctions, which form connections between the cells.

15. Coloured image of a 6 day old human embryo implanting
6 day old human embryo implanting
Image: Yorgos Nikas, Wellcome Images

And the cycle of life begins again: this 6 day old human embryo

is beginning to implant into the endometrium, the lining of the uterus.

All images are used under the Creative Commons license of Wellcome Images.

Sources: 1, 2, 3, 4, 5, 6

ArtSlant - Alternate Soundtrack City Tour #1

2008-03-07: Alternate Soundtrack City Tour #1

Our first Alternate Soundtrack City Tour premiered on January 6th at noon at Southern Exposure Gallery at 25th and Mission streets in SanFrancisco. It was be titled "Out of Bounds" and covered the boundry of the transmitter signal ranging from 25th and Mission to Mission and Valencia then on to 25th and Guerrero. The tour consisted of collected sounds and interviews acquired as a result of daily walks along the route. This tour stands as a meditation on the ephemeral experience of place as it is defined by the strength of an FM transmitter's signal. At times along the route the signal would fade, resulting in moents of confusion for the tour participants. Maps were provided so that participants could always find their way back to the signal that tethered them to Southern Exposure gallery.

 

Click here to download the full tour.


3quarksdaily

From the Greco-Roman period onwards humans have perceived themselves at the centre of a grand circle:

Gnomonic-Projection

  • The circle is physical: a heliocentric vision of the cosmos, where the Earth travels around the sun.

  • The circle is biological: an order of nature, perhaps orchestrated by a benign creator, where the animals and plants exist to satisfy the needs of mankind.

  • And according to Sigmund Freud, in his Introductory Lectures on Psycho-Analysis, the circle is psychological: where a central engine of reason rules over the chaos of passion and emotion.

The history of science maintains that progress – should one be comfortable in using such a term – contracted these perceptual loops. Indeed it was Freud himself, (the modest pivot of his own solar-system) who suggested that through the Copernican, Darwinian and Freudian “revolutions” mankind had transcended these “three great discontinuities” of thought and, “[uttered a] call to introspection”.